PPC (Pay Per Click) Services India

PPC or pay-per-click is a complex digital marketing channel also referred to as CPC (cost-per-click) where advertisers bid to have their ads shown on search engine results and websites to grow their traffic and conversion metrics. The advertiser needs to pay publishers every time a visitor clicks their ad, therefore this model is known as pay-per-click, as advertisers only pay when the visitor clicks their Ads.

PPC campaigns enable marketers to increase visibility for their ads, measure clearly defined metrics, build brand awareness and campaign goals helping them create better, more effective campaigns in the future. Fundamentally, it’s a manner of buying visits to your site, rather than trying to earn those visits organically. The most popular PPC advertising programs are provided by Google, Yahoo, Bing, and Facebook Search Marketing.

(1). Keyword analysis – Discover and target specific keywords and search queries that your potential audiences are searching for.

(2). Channel strategy – Focus on appropriate paid media channels to consider for PPC marketing. These may include Google Ads, Bing Ads, and social media advertising.

(3). PPC monitoring – Measure each campaign and keyword closely for effectiveness and to find out which keyword mostly used on the most usual searches.

(4). Competitive analysis – Keep an eye at what the competitors are doing and keep an eye on strategies used by competitors and keywords they are targeting. For example, deciding whether to compete by bidding on similar queries or go for queries a competitor is missing.

(5). Split testing – Constant split testing of new ads and landing pages is one of the most effective methods for optimizing PPC ROI.

PPC or pay-per-click advertisers bid to have their ads shown on search engine results and websites to grow their traffic and conversion metrics. PPC advertising is an extensive category which includes a wide range of mediums and platforms. Most PPC ad and campaigns can fit into one of two categories – Social Media Advertising and Google Ads. Advertisers cannot merely pay more to ensure that their ads appear more conspicuously than their competitor’s ads, in order for ads to appear alongside the results on a search engine.

In order for ads to appear alongside the results on a search engine (commonly referred to as a Search Engine Results Page, or SERP), advertisers cannot simply pay more to ensure that their ads appear more prominently than their competitor’s ads. Ads are subjected to Ad Auction, a complete automated process that Google and other main search engines use to decide the related and robustness of advertisements that appear on their SERPs.

(1). Cost-effective – There is a cost misconception about PPC. Many people consider PPC as a waste of money and they hesitate to using it for their business. It is quite true that if you are not careful about the strategies of spending money on PPC, you possibly waste your money on only buying hopes and not successful results. But if you follow correct rules, you can able to make your PPC campaign more profitable.

(2). A reliable method to get targeted visitors – You need not any type of traffic but targeted traffic that can successfully lead to more business and sales. SEO is the first method that can able to bring targeted traffic but we all know that it consumes time to work so the alternative of SEO is PPC which can bring you targeted traffic in a short duration of time.

(3). It can works efficiently with other digital marketing channels – PPC advertising is an integral part of your digital marketing strategy which can seamlessly work well with all other available marketing channels. It helps you to identify the effectiveness of different keywords so that you can be able to identify the appropriate keywords to target with long term SEO.

(4). Split Testing – Split Testing is one of the important parts of PPC marketing performed by business owners and digital marketers. It simply tests whether small variations or changes in your ads generate the best Click through Rate.

Pay Per Click (PPC) has evolved as a popular profitable marketing strategy for many businesses across many industries. It is important to understand the different pricing models that many PPC management agencies use for billing purposes. There are lots of agencies offering the “percentage of spend” pricing model. With this model, customers pay PPC agencies a pre-determined percentage of their costs on the ads that the agency is provided with managing. Generally, the agency’s percentage will decrease as its workload increases, but it is not always true. Minimum spends of smaller companies with low budgets generally associated with their business model. Many digital marketing agencies will ask for management fees to cover the overheads regarding to the PPC ad campaigns which they are running for their clients. These pricing models can also use the percentage of ad spends as an additional fee.

The cost of Google Ads directly depends on several variables. Google Ads work on an auction system that prefers businesses with good quality ad campaigns with better ad placement and lower costs. You have better control over how Google Ads spent its budget using methods like device targeting, ad scheduling, and geo-targeting. The average cost per click in Google Ads is about $1 or $2 across the search network. The average CPC is under $1.The higher competitive keywords with high customer lifetime values like insurance and law in Google Ads and Bing Ads cost $50 or more per click.

(1). CPC and PPC are generally used interchangeably within the advertising company, but in general, PPC is used to identify the type of advertising program you are running.

(2). CPC or Cost Per Click is a metric that evaluate the cost per click. Its cost will change based on the factors like fluctuations in search volume and how much competition exists for the keyword. CPC is sometimes used to denote to PPC advertising as a whole. CPC helps you to identify how costly a term is against the advantage of having those clicks.

(3). PPC or pay-per-click is a complex digital marketing channel also referred to as CPC (cost-per-click) where advertisers bid to have their ads shown on search engine results and websites to grow their traffic and conversion metrics.

CPC and CPM are two sides of the same general advertising process. They both define the payment structure in which you spend your money and what benefits you receive from it. CPC is generally a cost per click, the ads which visible to the user you don’t click are free from any cost. CPM generally costs per thousand. The thousands define to impression. It will cost you money to show your ad to someone, no matter whether the visitor clicks on the ad or not.

If we try to find the answer to the question – which is better, CPC or CPM? It totally depends on the nature of your ads and what follows afterward. If your business funnel is particularly effective, but your ad is not performing satisfactory, you should go with CPC which will convert visitor into customer, with bringing you profit. In the situation where your ad is very good but your sales funnel is not performing well, CPM is the obvious choice for you.

Cost Per Click is generally the cost that you have to pay to Google or any other search engine company when a visitor clicks on your ads. It is one of the fundamental metrics of your Ads campaign. CPC is generally different for various campaigns, keywords, ads, etc. So, you must have the good knowledge of Ads bidding strategy to optimize your CPC. More people bid on the more generic keywords and thus the higher is the bid. On the other hand Long Tail Keywords have low search volume and hence not profitable for you.

While working with the keywords, try to find out keywords that have comparatively low bids as this keyword have lower CPC. Some keywords are very competitive and thus have high CPC. So, try to avoid work with competitive keywords if you try to lower your CPC.

Digital marketing encompasses almost all marketing efforts and dominating marketing strategies. SEO is rather a slow process and may not able to suitable for businesses in competitive industries. This is the main reason why more funds invested in PPC advertising to get quick results in a short period of time. A common question faced by a business is whether to hire a PPC management company or manage their PPC advertisement campaign in-house.

If you are new to PPC, you came to know that it will be cost-effective to hire a PPC Management Company then it will handle a campaign on your own. PPC experts will choose the best keywords that will bring more business to your company as they will spend time searching the best keywords for you. They will study your competition and make business strategies accordingly and lots more and will bring desired results for your business.

A PPC bid or keyword bid in the context of internet marketing is the amount for which a company decides for PPC advertising. The bids denote the maximum money that a company agreed to pay each time an ad is clicked by the user. Bid prices vary depending on various factors like company advertising budgets, the time the company plans to use paid inclusion and competition from other advertisers and keyword popularity.

PPC bids for the advertisements that appear above on a search engine results page, normally at the top on the results page. The results are separate from natural results. The ads that PPC bids pay for are known as a sponsored ads or sponsored links and appear once the keyword that the PPC bid bought is invoked into the search query. Some of the popular companies involved into PPC bids include Google AdWords, Microsoft adCenter and Yahoo! Search Marketing. The PPC bids secure certain keywords starting from $.01 to $.50. There are certain keywords that have higher PPC bids prices.

A negative keyword is a PPC targeting option which is an important feature of most of the search engine advertising platforms such as Google AdWords. It prevents an ad from being activated by a particular phrase or word and allows you to exclusively check who is seeing your ad as per their search queries. By adding a particular negative keyword to your campaign or ad group, you’re directly asking Google Ads to avoid your ad for any search which contains your selected negative keyword. Your add will less probable to appear on a search engine when a negative keyword matches the contents of the site.

People generally use negative keywords when they want that their ad doesn’t appear for a particular word or phrase. In this way they save their money on useless and unfruitful clicks and create more opportunity for their ads to appear on search results that are useful and could successfully lead to conversions.

Quality Score is Google’s estimate of the quality and relevance of both your PPC ads and keywords. The ads with high-Quality Score results in better ad positions at a low price. You can add the Quality Score column in your report to check your Quality Score. Quality Score depends on multiple factors like landing page relevance and quality, the relevance of ad text, your CRT (click-through rate), the historical performance of your Google Ads, etc.

To optimize Quality Score:
(1). Optimizing Landing Pages – The landing pages should be designed in a fashion that uses your targeted keywords for every ad group. A highly relevancy landing page will certainly increase conversions.
(2). Research keywords – Highly relevant keywords in your ad campaigns will help you with increased traffic.
(3). Decrease landing page load time – Try to reduce the load time of each landing page.
(4). Keyword Organization – Create organized groups of your keywords and use them in individual ad campaigns.

Ad Extensions allow you to place additional information that further expands your advertisement to make it more helpful to users on your Google AdWords ads, such as telephone numbers, additional links from your website, location, click to call and more. Ad Extensions help your advertising campaign to achieve your business goals. Google provides advertisers a range of ad extensions to help increase click-through rate and ad rank. There is no cost involved to add extensions to your campaign. Some extensions are automated as AdWords will automatically add these extensions to your ad campaign whereas some are manual where you can customize your ads as per your own retirements and preferences.

Introducing AdWords Extensions – AdWords extensions allow you to add additional information to your ad as compared to traditionally used basic URL, headline and ad copy.

Location Extensions – Location Extensions can help you to get more traffic to your business. Location Extensions are very essential for any type of business whether it is a book store or coffee shop. They help potential customers to reach you easily.

Call Extensions – Call Extensions helps your potential customers to call you directly regarding their query or concerns. This provides marvelous chances for meaningful engagement with potential customers.

Sitelink Extensions- Sitelink Extensions helps your customers to reach specific pages as per their interest across your website.

Quality Score is Google’s estimate of the quality and relevance of both your PPC ads and keywords. The ads with high-Quality Score results in better ad positions at low prices but the lower quality scores will have a negative impact. Quality Score depends on multiple factors like landing page relevance and quality, the relevance of ad text, your CRT (click-through rate), the historical performance of your Google Ads etc.

The Ad Extensions can improve the quality score by increasing and improving the information displayed within your ads. Use of well written ad extension can improve the quality of ads within Google’s algorithm and also provides higher quality scores.

(1). Google AdSense – Google AdSense is one of the biggest ad networks for publishers around the world. It is also very effective to increase traffic to websites. Google AdSense has approximately 2 million advertisers and billions of customers.

(2). Facebook Audience Network(FAN) – Facebook Audience Network can be considered as Google’s biggest threat. FAN helps publishers to increase their audience network and direct-sold ads and it is also dedicated to high-quality standard in their company legitimacy and quality.

(3). Apple Advertising – Apple Advertising is considered as a leader in mobile display advertising as it holds the world’s largest app store. They can easily make money by displaying ads almost exclusively in mobile apps.

(4). Adknowledge – Adknowledge is not popular and big as some other ad networks but it also can create ways to reach new potential customers. They are able to easily target users in your customer demographic.

(5). Revenuehits – This Ad Network is based on CPA which pays the publishers for the completed action. Revenuehits offers considerably very high CPA rates but does not pay for clicks or impression, unlike others Ad Network.

Both Ad Networks are top pay-per-click advertising platforms. Facebook Ads target users using demographic and behavioral information whereas Facebook Ads display in social feeds. Each of these platforms try to build brand awareness to drive sales. The main difference between them can be understood as – AdWords helps you find new customers, while Facebook helps new customers find you.

Let talk about average CPC about these advertising platforms, the average price for CPC for Google Ads is $2.69 while it is $1.72 for Facebook Ads while Average Click-Through Rate for Google Ads is 3.17% while it is 0.90% for Facebook Ads. The Average Conversion Rate is 3.75% for Google Ads while it is 9.21% for Facebook Ads.